welcome At Bachman ID we integrate graphic messages, product merchandising, multimedia presentations and brand experiences into retail and work environments. Environments where people love to shop, work, play, transact and interact. Environments that educate, stimulate and inspire. All by design. News AUGUST 2008- SMALL... the NEW BIG! Recently the RETAIL industry has been experiencing a TREND of SMALLER new store formats. Retail GIANTS, such as Wal-Mart and Tesco, are experimenting with SMALLER footprint operations. And, with rising INTERNET sales, many retailers simply do not need as much space. SMALL has become the new BIG. This trend permits smart retailers to: - TARGET specific consumers - provide more CONVENIENCE - SAVE energy and money. BACHMAN ID's creative team helps savvy retailers transform SMALL spaces into BIG results. As store FOOTPRINTS become SMALLER, the retail SPACE must become more EFFICIENT. This can be accomplished through DESIGN and the INTEGRATION of: - customer EXPERIENCE - PRODUCTS/service offering - effective MERCHANDISING - customer COMMUNICATIONS. "GOOD DESIGN IS GOOD BUSINESS." Thomas J. Watson, former IBM CEO. Give us a call at 800-793-9984. We can show you how good design can help your business thrive. Send us an e-mail with your impressions. We would like to hear from you. We are working to make our Client Area even more productive with fast project reviews and archival files of older project documents. who we are Since 1981, Bachman ID has provided design services to all types of businesses in a variety of industries. Over the years, we have grown as a team, adding different design disciplines and developing new skills to meet our clients’ changing needs. Our talented experienced staff includes experts in branding, graphics, interior design and planning, multimedia, and merchandising as well as strategic consultants and seasoned project managers. what we do We design environments for people. Brand identities for businesses. Merchandising and store designs for retailers. Graphic communications for corporations and small businesses. And, multimedia for all of the above. We offer clients expertise in one specific area. Or, we can combine our skills to provide a comprehensive, integrated design approach. An approach that encompasses strategic direction, brand consistency and corporate goals. A little design. Or a lot of design. At Bachman ID we offer a full-range of creative services to fit our clients’ needs. We help our clients identify goals, develop strategies and implement tactics to achieve them. And because of the breadth of our design expertise, our clients receive the added advantage of working with a single, strategic creative partner. Strategic Thinking Creative Design Intelligent Implementation STRATEGIC THINKING - consulting - market research analysis - market positioning - brand definition - sales promotion planning - design metrics Creative Design Intelligent Implementation CREATIVE DESIGN - brand/identity development - graphic communications - website/multimedia and interactive - space planning/interior design - product design - merchandising - retail store design - prototype development - documentation drawings Strategic Thinking Intelligent Implementation INTELLIGENT IMPLEMENTATION - fixture, graphics and merchandising production - installations - interactive media production - production/rollout management - program refresh maintenance - design database management - training programs/manuals Strategic Thinking Creative Design design: big D %26 little d Good design is good business. Design is the activity of thinking through a problem to the most appropriate solution. It can also be the finished product of this process. Many successful businesses consider design a necessary part of their overall business strategy. Verb Noun Integrated Design Design as a Verb As a verb, design is the mental process used to conceive, create, fashion, produce or construct according to a specific plan or function. We call this activity the 'big D'. It includes: - strategic thinking - research and exploration - creative direction - market positioning - planning and programming - integrated approach Big D is comprehensive in scope, provides consistency throughout all channels of communications and achieves client goals. Design as a noun. So many things... As a noun, design is the finished outcome or final results of the design process. We call this our 'little d'. Our final designs-- the things we actually deliver to our clients– can include: - printed materials - merchandising fixtures - illustrations - corporate identities - interactive kiosks - way finding signage - websites - or entire environments Creativity, innovation and attention to detail remain the hallmarks of our 'little d'. What is integrated design? It's the deliberate activity of designing separate components that work together as one complete system. Design synergy. Our comprehensive design approach integrates graphics, customer communications, product merchandising, and multimedia presentations into the physical environment. The result is always more than the sum of the parts! - greater impact - increased customer awareness - improved bottom line contact info Bachman ID, Inc. 6001 Memorial Drive Dublin, Ohio 43017-8902 Phone: 614.793.9984 800.793.9984 Fax: 614.793.1607 Email: design@bachmanid.com Directions to our studio. How can our integrated design help your business? Contact us at 800.793.9984 or design@bachmanid.com. We'll discuss your needs, identify design services that are right for your business, and determine the next steps. thinksmart Over the years we have shared our knowledge in design through speeches, published articles and white papers. Our work has appeared in many industry publications including: - Bank Marketing Magazine - Chain Store Age Executive - Design Management Journal - Furniture Today - Industrial Design - Print - Visual Merchandising and Store Design - Wall Street Journal We continually express our ideas and thoughts about design as well as trends in the design industry through our white papers. Click a document in the list to view (coming soon). networks Vendor Networks Bachman Partners Professional Associations Vendor Networks Our diverse services provide our clients with the added advantage of working with one, single creative source from start to finish. Over the years, we have established working relationships with a network of well-established, reliable and trusted manufacturers, suppliers and vendors throughout North America. We use these companies for one-of-a-kind, custom prototype work as well as extensive rollout programs. These businesses include printers, custom metal fabricators, millshops, manufacturers, sign companies, exhibit groups, lighting specialists and media production houses. Bachman Partners We offer a wide range of creative services to fit our clients’ needs. However, there are times when we require the services of select professional alliance partners to augment our design services. These partners include: - S4NetQuest, an on-line training company - Lusk Architects, an architectural firm - Brad Barwick, an interactive Web technology firm Professional Associations Bachman ID and its associates are active in many professional design and business organizations, such as: - Design Management Institute - Association of Professional Design Firms - American Society of Interior Designers - Institute of Store Planners - American Institute of Graphic Arts - American Bankers Association careers JOB OPPORTUNITIES FREELANCE OPPORTUNITIES: GRAPHICS AND INTERIOR DESIGNERS - Our design firm is assembling a team of seasoned, talented designers for planning, interior design and environmental graphics. We are looking for candidates who are visual thinkers and communicators. If you are like-minded and have 6 to 8 years experience, send your resume and portfolio samples to contact address or email below. As a multi-disciplined design firm, we utilize the creative minds and talents of graphic designers, interior designers, planners, brand consultants, multimedia experts, copywriters, illustrators, Web designers and merchandisers. And we are always looking for positive-thinking candidates for support services and marketing and sales. We conduct on-going portfolio and resume reviews. To discuss employment opportunities or an internship at Bachman ID, contact: Human Resources Bachman ID, Inc. 6001 Memorial Drive Dublin, Ohio 43017-8902 Or, e-mail your resume and portfolio to design@bachmanid.com